Research library
Methods for ICP design, firmographic filtering, contact enrichment, provenance, and human review.
I was asked to vet prospecting tools for our team — even though I'm not in sales. Here's what I learned about Okki-Go, installation, how it compares to Hunter, and why email validation and warmup turned out to matter more than any feature checklist.
Read research noteThere's no single best outbound stack. This is a scenario guide for B2B teams choosing between Okki Go-style account research, Smartlead-style sending infrastructure, and Sales Navigator scrapers — plus what reply rates actually look like in 2024-2025.
Read research noteB2B sales benchmarks are valuable for performance comparison only when you rigorously align the population, denominator, time window, and operating context
Read research noteTurn a call disposition into a concise written record, proportional next step, and governed follow-up.
Read research noteCold email outreach is a targeted, permission-aware process for contacting business prospects who have not interacted with you. Start with legal and sender
Read research noteTurn targeting evidence into a concise, transparent email with a controlled next step.
Read research noteA first-hand account of wiring API company data into an agent-native prospecting workflow on okki-go — what broke, what we fixed, and why data enrichment quality is a brand problem, not just a RevOps problem.
Read research noteA RevOps lead who has made (and documented) 6 significant lead-gen tool mistakes compares Okkigo and LinkedIn Sales Navigator across data quality, integration, automation, and cost — with specific numbers and a pre-check list for teams evaluating both.
Read research noteA scenario-based guide for GTM engineers and RevOps leads evaluating sales engagement platforms, cold email tools, and AI SDR workflows. Covers okki-go, workflow automation, and the three situations where a SEP actually pays off.
Read research noteA 240-person company's office administrator evaluated OKKI Go for the sales team's budget request. Her verdict: it's not a skill—it's infrastructure. Here's how to know which one your team actually needs.
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