2026-09-15 · Julian HartwellA practical 6-step checklist for B2B sales teams evaluating a cold email platform. Written by someone who wasted $11,400 learning these lessons the hard way. Covers ICP mapping, data source transparency, email verification, sending infrastructure, AI BDR boundaries, and campaign metrics.
Read research note2026-09-15 · Julian HartwellFind buyers in the USA by checking demand, channel role, state and sector context, transaction feasibility, and a reviewed outreach route.
Read research note2026-09-15 · Julian HartwellCold email deliverability in 2026 requires authenticated sending identity, aligned SPF, DKIM, and DMARC where required, correct DNS and TLS, low complaint
Read research note2026-09-14 · Julian HartwellB2B群发邮件完整实操清单:7个步骤覆盖名单验证、AI辅助起草、人工审核与域名护栏,并解释 okki-go 这类 AI 获客代理在漏斗中的合理定位,以及 most teams get wrong 的关键一步。
Read research note2026-09-14 · Julian HartwellA RevOps leader's checklist for evaluating intent data platforms and AI prospecting tools — from someone who burned roughly $40K learning these lessons the hard way. Includes API integration checks, LinkedIn prospecting coverage tests, waterfall enrichment verification, and the "ask what's NOT included" rule.
Read research note2026-09-14 · Julian HartwellDesign pages, forms, evidence, consent, routing, and measurement around the next suitable conversation rather than maximum submissions.
Read research note2026-09-14 · Julian HartwellSales engagement strategy should govern the quality of interactions across systems, not merely standardize activity inside one engagement platform.
Read research note2026-09-11 · Julian HartwellAn operations buyer's take on why okki-go pricing only makes sense when you compare it against the hours your SDR team spends stitching tools together — not against a cheaper subscription.
Read research note2026-09-11 · Julian HartwellA procurement manager's line-by-line TCO comparison of okki go vs ZoomInfo — covering pricing models, B2B contact database depth, intent data providers, and how Sales Navigator fits into an agent-native prospecting workflow.
Read research note2026-09-11 · Julian HartwellAudit identity, list quality, sender behavior, provider requirements, complaints, suppression, and opt-out handling together.
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