Research library
Methods for ICP design, firmographic filtering, contact enrichment, provenance, and human review.
A quality compliance manager explains how testing OKKIGO alternatives revealed the difference between lead generation software with AI sales assistant features and a true agent-native prospecting workflow.
Read research noteA quality inspector’s take on why RevOps teams keep buying the wrong contact database—and what to actually evaluate before comparing tools like Okki-go and Clay.
Read research noteUse reversible market tests, stage gates, partner governance, buyer evidence, and accountable handoffs to build an international sales strategy.
Read research noteAccount-based selling in 2026 is a coordinated operating model for a limited set of valuable accounts: teams select accounts, map the buying committee, for
Read research noteA buyer's comparison of Cognism with manual enrichment for B2B sales teams—covering the onboarding process, cold email automation, AI sales rep potential, and whether the data is worth the workflow change.
Read research noteA software procurement manager's perspective on why the RocketReach vs Cognism comparison usually misses what matters—data accuracy testing, GDPR compliance, LinkedIn connection workflows, and the hidden costs of choosing a sales intelligence platform poorly.
Read research noteDiscover how to select lead generation channels based on the unique buyer evidence they produce. This guide helps analysts build diverse, signal-rich lead
Read research noteAssess lead-generation sites by source type, evidence quality, permissions, data controls, qualification value, and pilot outcomes—not contact volume alone
Read research noteA conditional ranking of six B2B lead-generation approaches by the quality of evidence they create, their operating burden, and when the order should chang
Read research noteUse reversible market tests, stage gates, partner governance, buyer evidence, and accountable handoffs to build an international sales strategy.
Read research note